Janimation produced this product spot for Norwex. Due to a compressed schedule, editorial produced a rip-o-matic to define the pacing and action using stock footage. This technique defined our shot list and helped drive efficiency on an ambitious shoot day. Norwex Rubber Broom is a multifunctional attachment perfect for removing dust bunnies, debris, pet hair and more. It works great!

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This was also Louie the dog’s first professional gig. He was awesome!